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Meet the Vincere Team

Shalen De Silva

Co-Founder & CEO

Shalen is a recovering banker who worked at Deloitte, BNP and SMBC, primarily in M&A and Leveraged Finance. During this time, he co-founded Global Clinic as a volunteer to deliver free cataract and cleft surgeries and primary eye and dental care around remote parts of Asia, which led him to quit banking and dedicate his career to healthcare. Shalen holds math, finance, and public health degrees from LSE, Cambridge, and Harvard.


Jake Keteyian

Co-Founder & President

Before his master’s degree at Harvard, Jake worked as a consultant in healthcare strategy and technology. He focused on innovative care delivery models and early value-based care initiatives for providers, payers, and state agencies. He is passionate about building teams and tech that enable thoughtful remote care models for vulnerable populations.


Hadi Javeed

Co-Founder & CTO

Hadi has many years of experience in developing and architecting enterprise grade applications. Previously he was a senior software engineer at Capital One specializing in AI/NLP, autonomous customer experience and infrastructure. He finds deeper passion about creating impact in health-care now through building software. His expertise focuses on technical direction and providing strategic ways of bridging ideas to engineering execution. After hours, he is usually being trained by his young son.


Colleen Beaton

Head of Product

Colleen is a mission-driven product manager dedicated to improving the healthcare experience for those who need it the most. Skilled at blending the art and science of effective product design, a majority of her work has been focused on advancing dynamic healthcare technology initiatives for payers and providers. Outside of work, she serves as a patient advocate for those who are navigating long-term illnesses on their own. She also spends a lot of time catering to the needs of her 7-lb Yorkie named Brinkley. FYI - Brinkley was named after the dog from the Tom Hanks and Meg Ryan movie You've Got Mail, not Christie Brinkley.


Sheryl Melanson

Senior Health Coach, Content Writer

Sheryl is fascinated by what propels each of us to empower and evolve ourselves as creative change agents. She is curious to help people rediscover what "lights them up on the inside" so they become naturally drawn to healthier choices. As a people detective, she blends 22 years of health coaching, tobacco treatment, and digital therapeutics with a keen interest in human potential to make each participant’s Vincere journey sparkle. Ask her about kayak meditation, carb pairing, or her book, Perspective.


Richard Ruggiero

Strategic Partnerships

Richard is a people person through and through, driven to help. After earning his Bachelor's and Master's degrees in Clinical Psychology, he started his career as a Mental Health Clinician directly helping the most vulnerable in our society. He has advanced his career in health technology by being on the front lines of the push to enable health plans and employers to adopt solutions that help underserved populations.


Megan O'Connell

Account Management & Operations Lead

Megan keeps Vincere’s trains running on time. Prior to Vincere, she worked at the Harvard Business School where she provided strategic consulting to alumni leaders and senior School leadership. She has a passion for helping others and discovering new technology. Outside of work, she stays active chasing after her two young daughters.


Cameron Jacox

Head of Marketing & Patient Growth

Cameron guides Vincere’s commercial & consumer growth. His experience includes leading commercialization and growth at Lark Health from a 12-person startup to a $1 billion unicorn, as well as helping scale a half-dozen other digital health and therapeutics technology startups. 


Cameron Anstey

Customer Success Manager

After working with a variety of customers, from youth to professors and many in between, Cameron joined the Vincere Health team with a passion for helping others. He brings a unique blend of problem solving and empathy to his customer success approach, in search of creative ways to integrate processes with flexibility for individuals. On the weekends you might run into him at a BU hockey game or a local comic shop.


Nikki Adams

Customer Success Specialist

Nikki joins us from Atlanta, GA as a recent MBA graduate from Emory Goizueta Business School. Nikki brings experience in public health, project management, and health system operations. She is passionate about healthcare innovation and building partnerships that empower people to make healthy decisions. Nikki loves the outdoors, trying new restaurants, and being with her dog, Bella.


Alyssa Donovan

Product Designer

Alyssa is Vincere’s in-house designer. With experience in healthcare and innovation design, she strives to bridge the gap between on-screen and real-life experiences. She approaches her work with the idea that design can be used to improve people’s lives. When she isn’t designing, you can typically find her trying out new hobbies, building jungle-gyms for her bunny, or baking.


Biken Maharjan

Senior iOS Developer

Biken is capable of a wide range of programming languages and big-picture infrastructure design. After completing his bachelor's degree at Boston University, he worked on various teams and startups. He comes from an underserved community and is passionate about helping others who are in a similar situation. Other than computers, he loves playing tennis, reading eastern philosophy, volunteering, and trekking.


Bilal Bin Zafar

Senior QA Engineer

Bilal is a Software Test engineer. He ensures Quality and Playing with Empiricism to give value to the Product following the Agile methodology through Scrum Framework. After completion of his bachelor's degree, he served in a number of startups ensuring the quality of various product domains. He is passionate about learning new tech tools and enjoys working in teams. After work, he spends time with his car, driving, and travelling.

Ryan Diaz

Senior Software Engineer

Ryan is an enthusiastic engineer who is passionate about architecting and developing scalable solutions to real issues. After graduating from the University of Miami, he worked in the financial sector developing cloud-native applications, before joining Vincere to make more of an impact. A constant learner, he enjoys learning new technologies, studying languages, and history. Outside of work, Ryan enjoys many different hobbies such as soccer, gaming, traveling, and cars. He's also an avid foodie!

Elizabeth Hargraves

Vincere Health Coach

As a behavioral health coach, Elizabeth strives to approach everyone with respect, empathy, curiosity, and humor.  She encourages people to use their strengths and core values to create meaningful changes in their lives. She is a strong believer in progress, not perfection, as well as the powers of positive self-talk and self-compassion. "E" adores laughter, so if you want to become fast friends, she's easily won over by silly jokes!

Aimee Taylor

Vincere Health Coach

Every human deserves to be treated with dignity and compassion. Aimee’s commitment to people-centered care ensures that participants feel safe and accepted exactly as they are. With 7 years of experience in a large health system, Aimee offers one-on-one coaching sessions that place participants exactly where they belong, in the driver's seat.

Brad Smith

Software Developer

In a career spanning over 20 years Brad has done a lot, including writing courseware and training Linux administrators for Red Hat, simplifying technical onboarding and automating workflows for Akamai, doing dev ops for Amazon, and writing software for companies large and small. One thing he'd never gotten to do as much as he wished he could is work on something he knows is doing real, direct, good every day, and he is thrilled to have that opportunity now with Vincere. Outside of work he enjoys being a dad, singer, voice actor, sound designer, LARPer, and board gamer.

Isabelle Ng

Software Engineering Intern

Isabelle is a software engineering intern from sunny Singapore. She is currently a senior at Nanyang Technological University, studying Computer Science and Business. Isabelle is looking forward to working with the Vincere Team, learning new technologies and building scalable systems for a meaningful cause. Outside of work, she enjoys the outdoors, hiking and reading.

Charles O'Donnell

Tobacco Treatment Specialist

Charlie has worked 30+ years as a registered respiratory therapist, helping people with breathing issues or other medical problems related to tobacco use. He has earned a national certificate in tobacco treatment. Over the past 7+ years, his concentration has been assisting people in their journey to become smoke-free, through education, setting goals, providing support, and measuring progress.


Erin McGuinness

Vincere Health Coach

Erin was inspired by Vincere’s innovative approach to behavior change and excited to join the team. She is a Clinical Social Worker with more than 10 years of community mental health experience, program design, and violence prevention. Erin has worked in health systems across the US and internationally, where her favorite part of mental health work is building an empathetic partnership with others to help reach their goals.


Susan Robidoux

Credentialing & Enrollment Specialist

With over 15 years in the credentialing field, Susan ensures a seamless process from start to finish. Collaborative and independent, she has demonstrated acuity for obtaining credentials for providers across all licensing boards and payors and resolving complex payor issues. She loves her job!


Trevor Campbell

Special Ops + Mascot

An experienced respiratory patient himself, Trevor is focused on using emerging technologies to improve the quality, access, and equity of world-class healthcare for those who need it most. With a background in Chemical Engineering and Pharma, Trevor blends science and design into a shared language for innovation. He enjoys being the team jester and dabbles with renaissance hobbies like marble sculpting and leather-working.


WELCOME to the Vincere Family!

We are so glad you're here.

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